Our goal is to change the mindset of the nation. From a nation of toilet tissue users to bidet users. Let’s look at Japan and how they value personal hygiene. To have a bidet in Japan is not a luxury, it is essential to the point of it becoming part of the culture. Japan has always focused on innovation and technology to solve future problems. Bidets have several benefits over traditional Western toilets, particularly for personal hygiene, cleanliness and medical reasons.
The recent toilet paper crisis that happened in Australia, raised sales of bidets by 500 per cent locally. Should the crisis happen again, a bidet would be a sustainable and worthwhile investment for the future. Japan can boasts of 81% of Japanese homes having a bidet as well, has bidets in hotels and public toilets in places like train stations and airports. I believe there is an untapped market in Australia with very few or very small players out there. We are not selling a fancy toilet; we are selling people a mindset. If the covid 19 crisis has taught anything at all it is that we all need to be responsible for our own hygiene.