Our goal is to change the mindset of the nation – from one of toilet paper users to one of bidet users.
The bidet originated in Europe more than two centuries ago, gaining popularity in Latin America, the Middle East and Asia.
But no nation has done more for the bidet than Japan. This is a one country renowned for its value of personal hygiene, where they consider the bidet not a luxury item, but a necessity. More than 80% of Japanese homes have a bidet, with public restroom facilities also housing this innovative equipment.
Using technology, the Japanese have advanced the bidet from its original design, adapting it for modern use. It has since gained even more global popularity.
And why not? The bidet has many benefits over toilet paper, from improved hygiene and cleanliness through to medical advantages.
The Covid-19 pandemic not only brought us the toilet paper crisis, it also made us realise the need for increased hygiene practices, particularly in the bathroom. The bidet solves both these problems.
And yet, because of harmful taboos, Australia is still slow to adopt the bidet.
At the end of the day, we are not selling a fancy toilet; we are selling a mindset.